Trouble-Free Motoring, Shell Motor Oils, 1923 - Art Print

A black Shell motor oil tin pours drops that transform into red motor cars against a bright yellow background. The slogan “Every Drop Tells” of Trouble-Free Motoring links the playful design to the cars travelling along the road below.

The oil boom of the early 1920s, particularly at Shell’s Signal Hill, California site, provided the company with an opportunity to penetrate the Los Angeles area with sales of Shell gasoline and petroleum products manufactured in its new refineries nearby. In 1922, Shell Company of California and Roxana Petroleum merged with Union Oil Company of Delaware to form a holding company called Shell Union Oil Corporation. Approximately 65 percent of the holding company’s shares was held by Royal Dutch/Shell Group.

Printed on premium luster photo paper using museum-quality giclee printing for exceptional detail and lasting color.