Shell Advertising Poster

The Shell Advertising Poster Collection represents one of the most important movements in British commercial art.  The process of commercial art starts with "a science" of marketing, research, media and planning.  The artist then takes over, expressing strategic intent in words and images. Their work is lively, humorous and colorful. Some of these artists joined the prestigious list of a "Who's Who" of uniquely British art, such as: Paul Nash, John Piper,  Vanessa Bell, Ben Nicholson and Graham Sutherland. The wit and vision behind the posters illustrates a charming and innocent period of motoring history.
Listed below are some key samples from the Retro-Reproductions collection:
5 Cans in a Row (1920) is the first poster Shell produced. It is a simple but striking design.
I Must Have Shell (1925) is a hypnotic approach to advertising.
Glendalough: See Ireland First (1925) is an early work of John Roland Barker, painter, poster designer and mural painter who studied at Leister School of Art.
Greyhounds: the Quick Starting Pair (1926) named Oil and Spirit was produced by Verney L. Danvers, who ran a school of commercial art.
Your Car Deserves Them Both (1926) was designed by Rene Vincent , who trained as an architect at L'Ecole des Beaux-Arts. A prolific artist, he worked for magazines, then in interior decoration, designed Art Deco lamps and vases, as well as famous posters for Bugatti, Citroen and Peugeot.
"Crikey!" That's Shell -- that was! (1933) by John Reynolds is an amusing play on the mysterious Loch Ness Monster, left in the dust of a Shell-powered vehicle headed to Knock-Less.
Stays on the Job (1939) was designed by Abram Games, who studied at St. Martin's School of Art and becameone of Britain's prestigious graphic designers in the war office.  This design exemplifies the integration of word and picture to convey a specific commercial message.