Shell Oil Stays on the Job, Bucking Horse and Rider - Art Print

A red rider holds a hat aloft while staying aboard a bucking black-and-white horse. Large blue lettering and the red slogan “Stays on the Job” promote Shell Lubricating Oil against a yellow-and-purple background. The rodeo scene turns the rider’s determination into a visual expression of the advertisement’s message.

The oil boom of the early 1920s, particularly at Shell's Signal Hill, California site, provided the company with an opportunity to penetrate the Los Angeles area with sales of Shell gasoline and petroleum products manufactured in its new refineries nearby. In 1922, Shell Company of California and Roxana Petroleum merged with Union Oil Company of Delaware to form a holding company called Shell Union Oil Corporation. Approximately 65 percent of the holding company's shares was held by Royal Dutch/Shell Group.

Printed on premium luster photo paper using museum-quality giclee printing for exceptional detail and lasting color.