Paglieri - Italian Cosmetics Brand, Est. 19th Century - Hair Spray

Paglieri is one of Italy's oldest and most storied cosmetics and household brands, founded in the 19th century and still active today after more than 130 years. Based in Alessandria, Piedmont, the company built its reputation on quality beauty and hygiene products — soaps, perfumes, face powders, and hair care — marketed through some of the most beautiful commercial posters of the Art Deco era. Their advertising campaigns, illustrated by leading artists of the day including Moltrasio, are now prized by collectors of vintage Italian graphic art.

This striking 1930 hair spray advertisement by Moltrasio captures the glamour and elegance of Italian beauty culture between the wars — a perfect example of Art Deco commercial illustration at its finest.

Giclee reproductions on luster premium photo paper.