French National Lottery Ad - Maurice Tamagno, 1907

The Pochette Nationale was one of France's most popular state lotteries in the early 20th century — a weekly draw that captured the imagination of millions of French citizens dreaming of a sudden windfall. Lottery advertising of this era was bold, festive, and deliberately theatrical, designed to sell not just a ticket but a fantasy.

This magnificent 1907 poster by Maurice Tamagno, printed by the renowned Parisian lithography house Imp. Camis, is a perfect example of that art. A triumphant allegorical woman holds lottery tickets aloft like a torch, a cornucopia overflowing with coins and banknotes draped over her shoulder — abundance, luck, and the promise of fortune rendered in the vivid, joyful colors of the Belle Époque.

Maurice Tamagno (1860–1931) was one of the most prolific and gifted French poster artists of his generation, celebrated for his dynamic compositions, rich color palette, and ability to capture movement and emotion in a single image. His work for the Pochette Nationale is among his most exuberant.

A rare and collectible piece of French Belle Époque advertising art — joyful, colorful, and full of the optimism of a golden age.

Giclee reproductions on luster premium photo paper.