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The plan to build a tower 300 metres high was conceived as part of preparations for the World's Fair of 1889.
The wager was to "study the possibility of erecting an iron tower on the Champ-de-Mars with a square base, 125 metres across and 300 metres tall". Selected from among 107 projects, it was that of Gustave Eiffel, an entrepreneur, Maurice Koechlin and Emile Nouguier, both engineers, and Stephen Sauvestre, an architect, that was accepted.