Liberator Bicycles, Pal artist, 1898

An Amazon biker! In 1881, Paul de Vivie, a man of twenty-eight, bought his first bicycle, an ordinary. By 1887, de Vivie decided to devote his attention to his avocation; he sold his business, and moved to Saint-Étienne, where he opened a bicycle shop and started a magazine, Le Cycliste. Velocio, as de Vivie was known, began to import bicycles from Coventry; within two years, however, he had begun to produce his own bicycles. His 1889 La Gauloise was the first bicycle produced in France.

This striking 1898 poster was created by PAL — Jean de Paléologue (1855–1942) — a Romanian-born artist who became one of the most celebrated poster designers of Belle Époque Paris. Known for his bold compositions, vibrant colors, and dynamic figures, PAL was a favorite of the French cycling and entertainment industries, producing iconic posters for brands and cabarets alike. His work is among the most sought-after of the era by collectors worldwide.

Giclee reproductions on luster premium photo paper.