Advertising poster for the Italian jeweler Calderoni. A woman opens her jewelry box and admires her inventory.
Adolfo Hohenstein (Saint Petersburg, 18 March 1854 – Bonn, 12 April 1928) was a German painter, advertiser, illustrator, set designer and costume designer. Hohenstein is considered the father of Italian poster art and an exponent of the Stile Liberty, the Italian Art Nouveau. Together with Leonetto Cappiello, Giovanni Mario Mataloni, Leopoldo Metlicovitz and Marcello Dudovich, he is considered one of the most important Italian poster designers.
In 1879, he settles down in Milan, Italy. He becomes a set and costume designer for La Scala and other theatres. There he meets the musical publisher Giulio Ricordi, and in 1889 begins to work for the Ricordi Graphical Workshops, where he shortly becomes the artistic director in charge of the graphical part. He'll create the posters for La Bohème and Tosca, as well as publicity for Campari, Buitoni and Corriere della Sera, numerous postcards, covers for scores and booklets. His work will continue to cover the theatrical dimension: scenarios and wardrobes for several works, among them Giuseppe Verdi's Falstaff (1893) and a major part of the works of Giacomo Puccini, from the sketches of Le Villi (1884) to posters of Madama Butterfly (1904). At Ricordi's he has as colleague Giovanni Mario Mataloni and as students Leopoldo Metlicovitz and Marcello Dudovich.