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Rosie the Riveter was a cultural American icon of World War II, representing the women who worked in factories and shipyards during World War II, many of whom produced munitions and war supplies. These women sometimes took entirely new jobs replacing the male workers who joined the military.
Like the British women, American women in World War II became involved in many tasks they rarely had before; as the war involved global conflict on an unprecedented scale, the absolute urgency of mobilizing the entire population made the expansion of the role of women inevitable. Their services were recruited through a variety of methods, including posters and other print advertising, as well as popular songs.